How to optimize your SEO for Voice Search

Agencies working with inbound marketing need to learn to develop SEO strategies for voice search.

This is justified because more and more people are using Google and other search engines using voice commands and not typing text.

For example, artificial intelligence devices such as Alexa are also contributing to the exponential growth of voice searches.

Follow us and see tips for optimizing SEO strategies for voice search.

Learn how Google voice search works

Google voice search is something that has been incorporated into people's lives. Google Chrome, the technology giant's browser, has a voice search tool in which the user selects the microphone icon next to the search field and does a search.

5 SEO Strategies for Voice Search

SEO strategies for voice search are part of a set of actions for mobile-only, in which mobile devices are always at the center.

Here are some good SEO practices for optimizing search results by voice!

1. Conquer Featured Snippets

Featured snippets are known as Google's zero position. These are those cards with direct answers to questions that appear at the top of search results, you know?

According to Google itself, 40.7% of the responses to surveys by voice are read from featured snippets. Therefore, it is essential to gain this position, especially for keywords or topics of great relevance to your business.

To compose the featured snippets, Google robots choose the answers that best answer the questions succinctly. Therefore, bet on content with objectivity, but complete.

The use of lists and tables can also help your content achieve zero position on Google.

2. Use a more natural and simple language

Many companies fail to be too formal in their web content. To optimize SEO for voice search, it is necessary to develop more natural and simple content.

This is not to say that content should be shallow in information! Blog posts, for example, should be complete but with a natural language, as if it were someone talking to a friend.

Using technical jargon or very formal terms, as if you were writing a scientific article, will distance your content from the results of voice searches.

After all, people tend to use looser language when they're talking. Therefore, it is always worth betting on the simplicity of writing.

To give you an idea, according to a Backlinko study, the level of language used in voice search responses is equivalent to that used by 9th graders. So, no too many formalities or robust terms!

3. Have a fast-loading website

Most voice searches are done through mobile devices such as smartphones and tablets.

Because of this, it is of fundamental importance that the companies' websites and blogs have a fast loading.

If the pages are too heavy, they will take a long time to load, and Google's search engines will not read your content to users.

Ideally, it would be best to bet on a lightweight page, always using photos and videos in compressed versions. Also, avoid using unnecessary plugins, which can make the site take longer to load.

4. Make content with questions and answers

Most voice surveys are questions. For example, it is quite common for users to do searches like: “How to fix a broken washing machine?”.

Therefore, a company specializing in repairing washing machines can take advantage of this and make content using this question as a keyword and giving the answer to the user.

According to the segment of each company, answers to common questions to be asked by people should be mapped and answered in blog content and other media. This will help a lot to be more successful in voice searches.

5. Have a Google My Business account

It is quite common for people to use voice searches to find companies or service providers in the region. Users can ask virtual assistants to find a restaurant, hairdresser, doctor's office, or other nearby establishments.

In these cases, the answers to the questions are almost always taken from Google My Business. In this space, companies can provide information such as an address, telephone, e-mail, opening hours, among others.

All this is read by virtual assistants when they find a certain company on Google My Business, which resolves a user's doubt.

Do you already run SEO strategies for voice search? If not, it's worth starting to put this into practice as soon as possible, to have good results in your business or your customers.

To Know More, reach us: sales@iganatech.com